Many of our member agencies send out appeal letters at the end of the year. Here are a few tips from Kevin Glackin-Coley of
St. Leo's Food Connection on how to make our appeal letter effective:
- Send annual appeal letter so it arrives just after Thanksgiving to give
folks enough time to consider an end-of-year gift.
- Emphasize that all
our work is only possible because of community support like theirs.
- Structure the letter to give an overview of what has been new this year -
programs added, expanded, client numbers increased.
- Include some
photos for visual appeal, and a couple of highlighted comments from
clients/community partners speaking to program successes/effectiveness.
- Close with a listing of what gifts of various levels will buy and thank
them for their on-going support.
Wow very social site for travelers.
ReplyDeletefundraising ideas
Such an interesting article, I've really enjoyed reading this. I have recently discovered Tony Charalambides fundraising blog, you should check it out!
ReplyDelete